27 Feb The TV advertising sales 2022
Advertising sales in television broadcasting in December 2022 increased by 11.1%, with almost 37 million more than in December 2021. Thanks to the World Cup broadcast by RAI (+84.5%, which...
Advertising sales in television broadcasting in December 2022 increased by 11.1%, with almost 37 million more than in December 2021. Thanks to the World Cup broadcast by RAI (+84.5%, which...
The television landscape is changing: traditional TV remains the leader by revenue, but streaming giants are increasingly advancing. The latest report by Mediobanca's Study Area on Media and Entertainment internationally in...
The Californian giant Disney, after withdrawing its brand from TV channels and after closing all Fox channels (Fox Sports in 2018, Fox Life, Fox Sports Italia, Fox Animation and Fox...
Paramount+ will debut in Italy on 15 September 2022: well over 8,000 hours of entertainment. The paid streaming service will be available online at paramountplus.it, from mobile and through a...
From January to July 2022, the leading Italian broadcasters collected advertising investments for 1.99 billion euros: -8.9% compared to 2021. Consider that European football and the Tokyo Olympics aired in July...
CEO David Zaslav has announced that HBO Max will join Discovery+ to create a single container that can compete with Netflix, Disney and Amazon Prime Video. The launch of the...
Compared to May 2021, the advertising revenues of the leading Italian TV companies dropped by 4.6% (to a total of EUR 380.8 million). The loss for the first five months...
21/06 5 p.m Musical creativity applied to images. Discovering Production Music, one of the fastest growing segments of the industry, in a world where cultural production is increasingly audio-visual. We will talk...
April 2022 Auditel data point out that: RAI aims to win prime time audiences, giving up the second evening and strengthening the RAI Play platform. Mediaset is the television group...
Warner Bros Discovery is the new giant ready to challenge Netflix and Disney in the media and entertainment market. The acquisition of Warner Media from AT&T for 39 billion dollars...