27 Feb La raccolta pubblicitaria TV nel 2022
Advertising sales in television broadcasting in December 2022 increased by 11.1%, with almost 37 million more than in December 2021. Thanks to the World Cup broadcast by RAI (+84.5%, which...
Advertising sales in television broadcasting in December 2022 increased by 11.1%, with almost 37 million more than in December 2021. Thanks to the World Cup broadcast by RAI (+84.5%, which...
The television landscape is changing: traditional TV remains the leader by revenue, but streaming giants are increasingly advancing. The latest report by Mediobanca's Study Area on Media and Entertainment internationally in...
GEMA - a collecting society - commissioned the consultancy Goldmedia to study music streaming in Germany. It found that 45 per cent of the German population uses music streaming services, and...
Warner Bros Discovery is the new giant ready to challenge Netflix and Disney in the media and entertainment market. The acquisition of Warner Media from AT&T for 39 billion dollars...
L'idea di unire servizi di streaming musicale agli abbonamenti telefonici è ormai comune nel mercato. Infatti, la nuova tendenza degli operatori è ad offrire pacchetti di intrattenimento audiovisivo. Tuttavia, il bundle musicale è interessante...
ViacomCbs cambia nome in Paramount. L’intenzione della compagnia è quella di adottare un nome iconico, riconoscibile a livello globale, sotto cui raccogliere tutti i propri brand entertainment, da CBS a MTV...